Baking to success

In “Brownie Points: Seven Steps to Success for Women Entrepreneurs from One Who Made It,” author and entrepreneur Aundrea Lacy tells the story of how she founded her baking business, Luv’s Brownies, and grew it into a success. Lacy offers the kind of brass-tacks lessons for any entrepreneur, but especially women — who face unique challenges in starting their own companies.Now, with her business celebrating its 10th anniversary, she’s created a powerful resource for others, full of concrete, specific and hands-on advice for how to focus effort, solve problems, meet challenges and realize opportunities. Readers will learn about
Lacy’s seven critical steps to success:

How to start from zero;

1. Organize your life, your priorities and your work;
2. Understand and plan your finances — both personal and business;
3. Start small and create a business plan around something you love;
4. Design and document repeatable processes;
5. Design an integrated marketing campaign; and
6. Get still and listen to that little voice.

About the Author

Aundrea Lacy had lived a full life even before she started her own business. From her early days as a model and TV reporter, to her career in marketing for large corporations, she had a wide range of experiences. In 1996, Lacy decided to turn her hobby of baking brownies for her friends into an Internet-based bakery business that she christened Luv’s Brownies.Along the way, Lacy not only weathered major business challenges, with the collapse of the dotcom bubble at the turn of the millennium, but also enormous personal difficulties as well, as she took responsibility for the care and treatment of her AIDS-afflicted friend. She persevered through her personal and business battles to become the entrepreneur she is today. Lacy received her MBA from Golden Gate University. She gives speeches and lectures, as well as career presentations for girls and women from around the country.